Richa Chadha has a strong message on 'fairness' cream changing its name on HUL Fair and lovely

Richa Chadha who has quite often questioned the society's set beauty norms and their depiction in popular culture, especially movies, posted a celebratory message on her social media handle.

In a remarkable move, HUL has decided to rename their popular skincare brand Fair and Lovely. As netizens celebrated the bold move, Bollywood actress Richa Chadha who has quite often questioned the society's set beauty norms and their depiction in popular culture, especially movies, posted a celebratory message on her social media handle.
It is also another unfortunate byproduct of colonialism and casteism! But it's 2020, and a lot of BS is getting dismantled ! [sic]"
She further added, "It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it's not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive!
Bravo @fairandlovely_id [sic]"
On the personal front, it may be recalled that Richa and her long time boyfriend Ali Fazal were to tie the knot in April, as per reports. The actors admitted to the wedding being postponed due to the unforeseen situation.


Comments

Jk said…
Good decision @HUL

Popular posts from this blog

Finally Sushant Singh Rajput's sister nitu's statement clear the all picture.What Sushant said to his sister 5 days ago? - bollyvilla.com

Biopic of Mithun Chakraborty.unseen biography photo of Mithun da.birthday special.bollyvilla.com

Top 10 Bollywood movies Box office collections 2020.bollyvilla.com. Top 10 highest earning Bollywood movies.