Richa Chadha has a strong message on 'fairness' cream changing its name on HUL Fair and lovely
Richa Chadha who has quite often questioned the society's set beauty norms and their depiction in popular culture, especially movies, posted a celebratory message on her social media handle.
It is also another unfortunate byproduct of colonialism and casteism! But it's 2020, and a lot of BS is getting dismantled ! [sic]"
She further added, "It took me many years of unlearning to gain confidence and start LOVING my complexion! Der aye durust aye, I say. I welcome this decision by the brand... and it's not easy... brands have a thousand meetings before they change even the FONT in their logo... I hope slowly and steadily mindsets change... we must continuously and without any influence of the West, define our own idea of beauty. Beauty must be inclusive!
Bravo @fairandlovely_id [sic]"